Waddi Specialty Coffee

Brand Development & Design

Good coffee with good company, Waddi Specialty Coffee connects people from all walks of life, instilling a stronger connection to the land and indigenous culture. Owned by a Gooreng Gooreng heritage family, Waddi creates a range of full-bodied, smooth coffee blends inspired by their culture and produced through sustainable practices.

They have three signature blends; Yarrawalla - meaning 'mighty', Mika - meaning 'beautiful native smell', and Girra Girra meaning 'happy, well & lively'.

The rebrand carefully balances their indigenous roots with contemporary coffee culture and design, creating a bold brand identity that embodies Waddi's passion for quality coffee and their indigenous community and culture.

Agency Firmé