Pillow Talk Brand Launch

Design / Art Direction

Comfort is a universal, human truth. We all get it, we all understand it, even if comfort for one person is completely different to another. Therefore, the universality of this new comfort platform gives Pillow Talk the tools they need to build genuine relationships with all Australians, no matter their age or background. So, to launch a brand that completely and utterly champions comfort, McCann turned to Pillow Talk staff – the comfort experts – to tell their own unique stories about what comfort means to them. 

Agency - McCann Worldgroup  •  Creative Team - Ben Davis, Alex Moore, Brooke Dobbie & Chloe Hay
Production - Cave Studios  •  Photography - Josh Maguire  •  PR - The Red Republic

The film.

Photography.

Launch Event.

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