Southbreak North Kirra

Design / Photography / Art Direction

Southbreak lives beach side between Kirra and Bilinga – a truly envious setting. One that represents a genuine reflection of contemporary Gold Coast culture, while holding true to its authentic, nostalgic origins. Lacey Group appointed SMART to develop a name, creative solution and strategy for this new, luxurious property development.

Agency - SMART/McCann Worldgroup
Videography - Glass Media Group
Creative Team - Ben Davis, Jackie Dewar, Brooke Dobbie, Chloe Hay & Alex Moore.

"Time follows a different set of rules here. Forging an undeniable charm that perpetuates a community proud of its roots, yet ready for what's next.
Promising a future that gives you space to truly live in and experience every moment, now & forever."

Photography

The photography suite shot for Southbreak highlights the beauty of North Kirra and it's surrounding suburbs. Capturing the authentic coastal lifestyle, from the iconic beaches to its exquisite dining precinct. Depicting North Kirra through a unique lens and capturing moments in time with a sophisticated nostalgic feel.